Celebrating the enablement innovators
making an impact with Showpad

With approximately 1,200 sellers and managers across multiple divisions, this global leader in comprehensive laboratory services needed to move beyond AI enthusiasm and build real adoption. The goal: help sellers translate AI capabilities into practical daily workflows and sustain momentum beyond a single training event.

Labcorp (NYSE: LH) embedded AI across the full enablement lifecycle. A Copilot for Smarter Selling curriculum drove 959 completions. An enterprise-wide AI Use Case Challenge generated 200+ field-submitted workflows that were converted into ongoing learning content. Showpad’s Roleplay AI was integrated into specialty sales programs, and Showpad Genie cut content development effort by an estimated 60–70%.

Labcorp didn’t experiment with AI — they operationalized it. From coaching and content creation to curriculum development and seller readiness, AI is embedded throughout the enablement lifecycle. Roleplay AI achieved 100% completion rates across four specialty sales programs, enabling sellers to practice critical customer interactions and build confidence in a safe learning environment. This investment in AI-powered readiness translated into measurable business impact, with participants consistently outperforming non-participants in both call-in revenue and opportunity creation. By combining learning, coaching, and performance enablement, Labcorp demonstrates how AI can drive lasting adoption and meaningful commercial outcomes.

At the life sciences giant, Thermo Fisher Scientific, the laboratory sales organization within the North American ImmunoDiagnostics Division includes three distinct seller roles supporting different stages of the customer journey. Before this initiative, important documents were distributed through long email chains, a complex implementation process wasn’t visualized for customers, and handoffs between roles created duplication and unnecessary back-and-forth.

The team built reusable “Resource Hub” templates in Showpad’s Shared Spaces that give customers one central location from onboarding through implementation and growth. A custom Showpad Page translates the implementation process into a visual roadmap, and role-based Enablement Hubs built with Showpad Experiences connect seller guidance directly to customer-facing tools.

During the pilot, one seller brought two new customers live in 60 days compared to a typical 90–120-day cycle — an approximately 33–50% reduction in time to go-live. Eight of 15 Strategic Account Executives adopted the process within two months of launch. Sales leadership reported a significant improvement in the structure, clarity, and flow of customer conversations. By connecting onboarding, implementation, and growth into a single journey, Thermo Fisher Scientific demonstrated what happens when buyer engagement is designed around the customer experience rather than internal processes.

Authorized distributors and channel representatives are a cornerstone of ExxonMobil’s (NYSE: XOM) North America go-to-market strategy. While these teams play a vital role in driving revenue growth, achieving consistent execution, aligned messaging, and widespread Showpad platform adoption at scale remains an ongoing challenge.

To drive adoption and reinforce best practices, the team developed “Showcasing Showpad,” a self-service channel playbook built around video testimonials from distributor representatives. By highlighting proven use cases and success stories from peers, the playbook provided practical, relatable examples of how the Showpad platform could be used to improve sales effectiveness.

Distributor reps documented a 30% reduction in sales cycle length through guided selling and Showpad-powered follow-up. Reps used Shared Spaces to win back disengaged buyers previously lost to procurement-only relationships. Teams earned $1,250+ in new customer rebates through Marketing Programs. The initiative converted peer wins into best practices without centralized training overhead, proving that the most credible channel enablement content is a peer saying, “Here’s exactly what I did, and here’s what happened.”

As both a manufacturer and distributor, Luceco Group (LON:LUCE) supports a diverse portfolio of electrical, lighting, power, and audio-visual brands, but its sales teams relied on brand websites and locally saved files to find content. Materials were scattered, version control was unreliable, and marketing had no visibility into what sellers used or how customers engaged.

Luceco launched Showpad in April 2026, integrating its Salesforce, SharePoint, and internal product information management system into one environment shaped by direct input from heads of sales. A continuous feedback process lets employees submit requests directly to the Showpad product manager for missing content, technical issues, or ideas.

Within three months, demand grew the platform from 64 to 97 licenses — more than 50% organic growth. An 88.9% active user rate, 14,373 user sessions, and 364 Shared Spaces created demonstrated that Luceco didn’t just deploy a platform. They built something their sellers genuinely wanted to use. Early pipeline linkage through Salesforce, with new contacts progressing through buying stages, added a commercial foundation that most first-year customers haven’t yet established.